Leadership Training: Lesson 35


You have heard me say that there are no failures in this business, there are only winners and quitters. This brings me to the topic of today's lesson: Perseverance

Perseverance is sometimes referred to as "stick-to-itiveness." It is the ability to continue forging ahead toward your goal, even after repeated setbacks.

"Our failures are stepping-stones in the mechanics of creation, bringing us ever closer to our goals. In reality, there is no such thing as failure. What we call failure is just a mechanism through which we can learn to do things right." —Deepak Chopra in Creating Affluence

It has been said that Thomas Edison tried a thousand different materials when searching for just the right filament to use in his electric light bulb. When asked how he managed to continue after having failed a thousand times he said, "I haven't failed a thousand times. I've simply discovered a thousand materials that don't work." Each "failure" moved him one step closer to his eventual success!

It is a sad fact that most people who start off in network marketing give up before they accomplish their goals. After hearing a few "no's" they become discouraged and quit. Successful salespeople know that they are likely to hear nine "no's" for every "yes." They develop the attitude that each "no" simply moves them one step closer to the next "yes," and so they continue undaunted.

It isn't easy to start your own business, no matter what business you choose to start. According to statistics, most new businesses fail within five years after opening their doors. The reason is almost always because of insufficient capital—they run out of money to pay their overhead before their business grows to the point where it makes a profit.

We are very lucky in our business because of (at least) two things that separate us from most other business owners:

1) We don't have to hear nine "no's" before we hear a "yes" because our sales success rate is actually much better than that; and

2) We can start our business and keep it going with very little capital, and we can continue working our regular job to pay the bills until our nutrition business has grown to the point where we can do it full time, if that is our goal.

Over the years I have tried many ways to build my NSP business. The only thing that I have not tried is selling door-to-door (although I know one lady who was very successful at doing just that.) I have used joint venturing; public speaking; classes of various types; cold-calling on doctor's offices, health spas, etc.; home parties; the internet; and my wife and I have even operated two brick-and-mortar retail locations (at once.) We have had a degree of success with each of these methods, but they have not all worked out for us in the long run (although I know people for whom each of these have worked wonderfully.)

The important thing is to keep trying new things until you find what works for you, and to continue improving on everything that you do.

Continuing education and attending NSP events to keep you sharp and motivated is also vitally important.

Over the years we have attended many NSP National Conventions and as a result have become personally acquainted with many people who are very successful in this business—some so successful in fact that I won't even mention any numbers for fear that you will not believe me. Very few of these people were overnight successes. It took most of them about 10 years or longer before they reached the highest manager ranks. In nearly every case that I know, perseverance was at one point or another the key attribute that got them to where they are today.

Check out the following web page, where you will discover your "Perseverance Quotient" and learn eleven ways to raise it:

Wishing You the Best in Health and Prosperity!
Dr. Duane Weed, MS, DC, LAc

For your convenience, the previous lessons from this series can be accessed from the menu below:

1 Welcome and Introduction 2 Quality is the Difference 3 Service Sets You Apart
4 Know Your Company 5 Know Your Opportunity 6 Know Your Compensation Plan
7 About Network Marketing 8 The Online Health Assessment 9 Company Loyalty
10 Goals 11 Persistence 12 Integrity
13 Follow-up 14 Customer Follow-up 15 Member Follow-up
16 Knowledge is Power 17 Tax Advantages 18 Self-esteem
19 Meetings 20 Type of Business 21 Distributor Websites
22 NSP Forum 23 Using the Internet 24 Building Web Traffic
25 Become a Master Networker 26 Recruiter or Sponsor? 27 Testimonials
28 Testimonials 2 29 Your Personal Story 30 Email Newsletters
31 More on Goals 32 More on Goals 2 33 More on Goals 3
34 More on Goals 4    

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