Leadership Training: Lesson 31

More on Goal Setting

In Lesson 10 of this series we discussed goal setting. That was two months ago. It is time now for a self evaluation. Have you set specific goals for your NSP business? Did you write down your goals? Have you continued to read and reevaluate your goals? If you have, congratulations! If not, this is your chance for redemption.

Setting effective goals is very important for any kind of business. For a business like ours it is critical. In this business you won't have a boss standing over you—seeing to it that you are getting your job done in the most efficient manner. This job requires self discipline and self motivation. If you don't do it, it won't get done. Goal setting, and following through with a plan of action, is the way that you will achieve success.

In this lesson we will explore goal setting in greater detail. Much of this information is taken from Paul J. Meyer's "Attitude is Everything" http://topachievement.com/smart.html

To be effective, your goals must be SMART (Specific, Measurable, Attainable, Realistic and Tied to time.)


A specific goal has a much greater chance of being accomplished than a general goal. To help you set a specific goal ask yourself the six "W" questions:
*Who: Who is involved?
*What: What do I want to accomplish?
*Where: Identify a location.
*When: Establish a time frame.
*Which: Identify requirements and constraints.
*Why: Specific reasons, purpose or benefits of accomplishing the goal.

Example: A general goal would be, "Get in shape." A specific goal would be, "Join a health club and workout 3 days a week."

For us a general goal might be, "Become a successful NSP manager," while a more specific goal might be, "Attain the level of Star Manager by [a specified date]." An even more specific goal might be, "Sign up three new members this week," or, perhaps even better, "Call on three new prospects today."

Break your long and medium-term goals down into short-term goals or "action steps": "I will personally offer the NSP membership option to at least five people this week."


Establish concrete criteria for measuring progress toward the attainment of each goal you set. Measuring your progress will help you stay motivated and on track. When you reach your target date and experience the exhilaration of achievement it will move you on toward continued success.

To determine if your goal is measurable, ask questions such as: How much? How many? How will I know when it is accomplished?

Examples: "How much will my monthly bonus check be?" "How much in monthly group sales will I need to accomplish this?" "How many new member sign ups will I need each month to accomplish this?"


There's nothing wrong with reaching for the stars, but be careful not to set your goals so high that they will be virtually unattainable. If this happens often enough you will feel disappointed and discouraged. Instead of setting only long-term goals, try breaking down your goals into subgoals that you can attain more readily. Your goal may eventually be to achieve the rank of National Manager, but there are many manager ranks that you will need to achieve before you get to that point, and you will need to take them one step at a time. You can constantly change and upgrade your goals along the way.


To be realistic, a goal must represent an objective toward which you are both willing and able to work. Your goal is probably realistic if you truly believe that it can be accomplished. Additional ways to know if your goal is realistic is to determine if you have accomplished anything similar in the past or ask yourself what conditions would have to exist to accomplish this goal.


A goal should be grounded within a time frame. With no time frame tied to it there is no sense of urgency. If you want a bonus check of $500 a month, when do you want to attain it by? "Someday" won't work. But if you anchor it within a timeframe, "by April 1st", then you have set your unconscious mind into motion to begin working on the goal.

T can also stand for Tangible—A goal is tangible when you can experience it with one of the senses, that is, taste, touch, smell, sight or hearing. When your goal is tangible you have a better chance of making it specific and measurable and thus attainable. "Success" is not tangible, but a bonus check or a new car is!


Writing your goals down makes them that much more concrete, and therefore, one step closer to becoming a reality. I will talk more about this and other aspects of effective goal setting in the following lesson.

On the following web site you will find many articles and resources to help you continue honing your goal-setting skills. I encourage you to spend some time over the coming weeks reading the excellent articles that you will find there: http://topachievement.com/articles.html

Wishing You the Best in Health and Prosperity!
Dr. Duane Weed, MS, DC, LAc

For your convenience, the previous lessons from this series can be accessed from the menu below:

1 Welcome and Introduction 2 Quality is the Difference 3 Service Sets You Apart
4 Know Your Company 5 Know Your Opportunity 6 Know Your Compensation Plan
7 About Network Marketing 8 The Online Health Assessment 9 Company Loyalty
10 Goals 11 Persistence 12 Integrity
13 Follow-up 14 Customer Follow-up 15 Member Follow-up
16 Knowledge is Power 17 Tax Advantages 18 Self-esteem
19 Meetings 20 Type of Business 21 Distributor Websites
22 NSP Forum 23 Using the Internet 24 Building Web Traffic
25 Become a Master Networker 26 Recruiter or Sponsor? 27 Testimonials
28 Testimonials 2 29 Your Personal Story 30 Email Newsletters

To sign up as an Nature's Sunshine member or distributor: Click Here to Start Shopping» Signing up is easy. All you have to do is order $40 worth of Nature's Sunshine products at member prices and request the membership option at checkout. Get a FREE one-year membership ($40 value) and FREE shipping on your second order when you purchase at least $40 (at direct cost) in products directly from NSP. (The above sign up is for U.S. residents only. If you live outside the U.S. click here. )

Want your own NSP web site? For a very reasonable monthly fee, NSP will provide you with your own distributor web site (just like the one you will see when you click on the "Start Shopping" link above, which goes to my NSP web site.) With an NSP distributor web site you won't have to stock products, accept credit cards, or ship orders. NSP will do it all for you when your customers place their orders using your NSP web site, and you will get full credit for all sales and sign-ups placed on your web site!

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